5 signs your website needs a refresh

Your site is your business's first impression. If even one of these five sounds familiar, it's time to think.

A visitor decides in a few seconds whether to stay or leave. A site that was good once may be quietly losing you clients today.

1. It's awkward on mobile

Most of your visitors arrive on a phone. If they have to zoom to read or can't tap a button, they simply leave.

2. It loads slowly

Every extra second tests a visitor's patience. A slow site also ranks lower on Google.

3. It's unclear what to do next

If the first screen doesn't say what you do and how to reach you, visitors won't go looking.

4. It looks like your competitor's

A template design does nothing to set your brand apart. People remember what's different.

5. You'd rather not share the link

The most honest test: if you send clients your Instagram instead of your site, the site isn't doing its job.

A good website isn't just pretty — it walks the visitor, step by step, to where you want them to go.