An AI agent on your website: what it does — and what it doesn't

An AI agent isn't magic — it's a tool. Here's where it genuinely helps, and where you still need a person.

An AI agent on your site talks to visitors, answers questions and even books meetings. Before you add one, it helps to know exactly what to expect.

What it does well

• Answers common questions instantly — any time of day
• Books meetings straight into your calendar
• Captures contact details so no inquiry gets lost
• Speaks Georgian and English

What not to expect

• It won't replace your team on complex cases — it hands those to a person
• It doesn't know what you haven't taught it
• It needs its conversations reviewed and refined regularly

How to start

Write down the 20 questions clients ask you most. That's the agent's first handbook. Then we add prices, opening hours and booking rules.

The best AI agent is the one that knows when to say: "My colleague will answer this one."